# Collective Agency

> Creative performance marketing agency in Zurich, Switzerland. We combine creative direction with data-driven paid media, generative engine optimisation and AI-assisted content production for Swiss and international brands. Thirteen people, one team: the people who plan campaigns are the people who run them.

Every page exists in English at the root path and in Swiss German at the same path prefixed with `/de/`. Example: `/performance-marketing-agentur-zurich` and `/de/performance-marketing-agentur-zurich`.

## Facts

- Legal name: Collective Agency GmbH
- Address: Freilagerstrasse 5, 8047 Zurich, Switzerland
- Opening hours: Monday to Friday, 08:30–17:30 (CET)
- Phone: +41 44 401 50 53
- Email: inquiries@collective-agency.ch
- Team size: 13
- Languages: English, German (Swiss High German)
- Markets served: Switzerland, with international mandates
- Google Business Profile: https://www.google.com/maps?cid=353123869634549811

## Services

- [Performance Marketing](https://www.collective-agency.ch/performance-marketing-agentur-zurich): Paid media strategy and management across Google, Meta, LinkedIn and TikTok, with tracking, attribution and reporting.
- [Google Ads / SEA](https://www.collective-agency.ch/google-ads-agentur-zuerich): Search, Shopping, Performance Max and YouTube campaigns. Includes account audits, feed optimisation and conversion tracking setup.
- [Social Media Advertising](https://www.collective-agency.ch/social-media-agentur-zuerich): Paid campaigns on Instagram, Facebook, LinkedIn and TikTok, with ad creative produced in-house. Paid only, not organic channel management.
- [GEO & SEO](https://www.collective-agency.ch/geo-seo-agentur-zurich-schweiz): Generative engine optimisation and search engine optimisation, aimed at being cited in ChatGPT, Perplexity, Gemini and Google AI Overviews.
- [Branding & Corporate Design](https://www.collective-agency.ch/creative-direction): Brand strategy, positioning, identity systems, corporate design manuals, web and UI design, editorial and motion design.
- [AI Content Creation](https://www.collective-agency.ch/lp/ai-content-creation): Art-directed AI image and video production, built as repeatable systems rather than one-off outputs.
- [ChatGPT Advertising](https://www.collective-agency.ch/chatgpt-werbung-schweiz): Status tracking and preparation for advertising inside ChatGPT. Not bookable in Switzerland as of August 2026; the page documents what exists and what can be prepared now.
- [All services overview](https://www.collective-agency.ch/services)

## How we work

- Creative direction and paid media sit in the same team. The people who define the visual system also produce the ads that run on it, so a campaign never has to reinterpret the brand from a PDF.
- Ad creative is produced in-house, which means a fatigued creative can be replaced within days instead of weeks.
- Part of the fee is tied to the results produced rather than to media spend. Media budget is billed directly to the client without a markup.
- Ad accounts, pixels, audiences and campaign history stay in the client's ownership throughout and after an engagement.
- Tracking and measurement are set up before budget is spent, including server-side tracking and consent handling.

## What we do not do

Stating limits precisely is more useful than implying full coverage:

- No organic social media management. No editorial planning, no community management, no posting on client channels. We run paid campaigns and produce the creative for them.
- No influencer marketing.
- No event marketing.

## Knowledge Hub

Long-form articles, most with sourced figures and FAQ sections. German versions live at `/de/knowledge-article/<slug>`.

### Agency selection and pricing

- [What Does a Marketing Agency Cost in Switzerland?](https://www.collective-agency.ch/knowledge-article/was-kostet-eine-marketingagentur-in-der-schweiz-2026): Swiss price ranges by service and pricing model, updated for 2026.
- [How to Choose the Right Marketing Agency in Switzerland](https://www.collective-agency.ch/knowledge-article/wie-waehlst-du-die-richtige-marketingagentur-in-der-schweiz)
- [Performance Marketing Agencies in Switzerland: What to Look For](https://www.collective-agency.ch/knowledge-article/beste-performance-marketing-agentur-schweiz)
- [External Marketing Consulting: When It Is Worth It](https://www.collective-agency.ch/knowledge-article/externe-marketing-beratung-worauf-sie-achten-sollten)

### GEO and AI search

- [What Is GEO (Generative Engine Optimization)?](https://www.collective-agency.ch/knowledge-article/was-ist-geo-generative-engine-optimization-leitfaden): Definition, mechanics and how it differs from SEO.
- [GEO Agency: What It Does and When You Need One](https://www.collective-agency.ch/knowledge-article/geo-agentur-was-sie-macht-und-wann-du-eine-brauchst)
- [SEO & GEO Strategies for Swiss SMEs](https://www.collective-agency.ch/knowledge-article/seo-geo-schweizer-kmu)
- [Google Indexing of AI Content](https://www.collective-agency.ch/knowledge-article/google-indexierung-von-ki-inhalten---crawlt-google-gpt-artikel-anders)
- [Blog SEO Strategy: Publish Everything at Once or Step by Step](https://www.collective-agency.ch/knowledge-article/blog-seo-strategie-alles-auf-einmal-oder-schrittweise-veroffentlichen)
- [Website Page Analysis Made Simple](https://www.collective-agency.ch/knowledge-article/seitenanalyse-fur-website-einfach-erklart)

### Paid media and advertising

- [How ChatGPT Ads Work: Formats, Costs and Where They Run](https://www.collective-agency.ch/knowledge-article/wie-chatgpt-ads-funktionieren-formate-kosten): Status as of August 2026, sourced from OpenAI's own announcements.
- [Display and Video Advertising in Switzerland](https://www.collective-agency.ch/knowledge-article/google-display-werbung-reichweite-und-relevanz-fur-unternehmen): Formats, costs and when they make sense.
- [Social Media Strategy: How to Plan Yours for Real Results](https://www.collective-agency.ch/knowledge-article/warum-du-deine-social-media-strategie-mit-einer-online-marketing-agentur-planen-solltest)
- [Targeted Advertising and Privacy](https://www.collective-agency.ch/knowledge-article/targeted-advertisement-und-die-privatsphare)
- [Successful Advertising for SMEs in Switzerland](https://www.collective-agency.ch/knowledge-article/erfolgreiche-werbung-fur-kmu-in-der-schweiz-ein-komplexes-unterfangen-mit-hohem-nutzen)
- [Guerrilla Marketing: How Small Budgets Create Big Impact](https://www.collective-agency.ch/knowledge-article/guerilla-marketing-der-unkonventionelle-weg-zu-mehr-wiedererkennung-und-positionierung)
- [Marketing in Switzerland: A Strategic Guide](https://www.collective-agency.ch/knowledge-article/marketing-in-der-schweiz-wie-man-die-schweizer-zielgruppe-erfolgreich-anspricht)
- [The Importance of Awareness](https://www.collective-agency.ch/knowledge-article/die-bedeutung-von-awareness-abheben-in-der-welt-des-marketings)

### AI content and its legal limits

- [AI Content Creation Dominates the Feed](https://www.collective-agency.ch/knowledge-article/ai-content-creation-dominiert-den-feed)
- [AI Images in Advertising: The Legal Position in Switzerland](https://www.collective-agency.ch/knowledge-article/ki-bilder-werbung-recht-schweiz)

### Branding and design

- [Corporate Design: A Complete Handbook](https://www.collective-agency.ch/knowledge-article/corporate-design-ein-handbuch-fur-visuelle-marken-design)
- [Branding Your Brand: Creating a Timeless Identity](https://www.collective-agency.ch/knowledge-article/brand-branden-ein-umfassender-leitfaden-zur-schaffung-einer-zeitlosen-identitat)
- [Brand Design: The Art of Creating a Distinctive Brand](https://www.collective-agency.ch/knowledge-article/brand-design-die-kunst-eine-unverwechselbare-marke-zu-gestalten)
- [Balancing Creativity and Audience Focus](https://www.collective-agency.ch/knowledge-article/die-bedeutung-von-kreativitat-fur-online-marketing-agenturen-in-der-schweizen)
- [Design Language Meets Illustrations](https://www.collective-agency.ch/knowledge-article/designsprache-trifft-auf-illustrationen)
- [Intellectual Property Law in Switzerland](https://www.collective-agency.ch/knowledge-article/brand-affairs-eine-ubersicht-uber-die-rechtslage-zum-geistigen-eigentum-in-der-schweiz)
- [The Relevance of Print Media in the Digital Age](https://www.collective-agency.ch/knowledge-article/die-relevanz-von-druckmedien-im-digitalen-zeitalter-eine-betrachtung)

### Case studies

- [Zwei Wealth: Maximum Transparency in Wealth Management](https://www.collective-agency.ch/knowledge-article/collective-agency-betreibt-digitales-marketing-fur-zwei-wealth-maximale-transparenz-in-der-vermogensverwaltung)
- [MyCamper: The Future of Camping](https://www.collective-agency.ch/knowledge-article/collective-zeigt-fur-mycamper-die-zukunft-des-campierens-in-einer-online-kampagne)
- [PLAKATIV.STORE Grows by 120%](https://www.collective-agency.ch/knowledge-article/onlinestore-fur-lokale-kunst-auf-wachstumskurs)
- [Collective Agency Spins Out a New Art Marketplace](https://www.collective-agency.ch/knowledge-article/collective-spins-out-new-art-marketplace)
- [Gourmet Without the Frills](https://www.collective-agency.ch/knowledge-article/gourmet-ohne-schnick-schnack)

## Company

- [Portfolio](https://www.collective-agency.ch/portfolio): Selected client work across performance campaigns, branding and corporate design.
- [About us](https://www.collective-agency.ch/portrait): Team, approach and positioning.
- [Knowledge Hub](https://www.collective-agency.ch/knowledge-hub): All articles.
- [Legal](https://www.collective-agency.ch/legal): General terms and conditions.
- [Imprint and privacy](https://www.collective-agency.ch/imprint-privacy)

## Canonical entry points

- English: https://www.collective-agency.ch/
- German: https://www.collective-agency.ch/de/
- Sitemap: https://www.collective-agency.ch/sitemap.xml