Dino Reichmuth earned his first money when Instagram was still young and “influencer” was not yet a job title. While others studied for exams, he was already writing invoices. His social media following became a career as a videographer; the camera later gave way to marketing technology. Dino has never changed industries, only tools. And each time, earlier than everyone else.

At Collective Agency, he is far more than the back office. Innovator and organiser in equal measure, he conducts proceedings with a clarity and composure that many an air traffic controller would envy. Haste simply bounces off him.

He hardly learned that calm at the office. In his spare time, you will find him in deserts and other inhospitable places, preferably those for which the Swiss foreign ministry issues travel advice of the more emphatic kind. No destination is too remote, no track too rough. Travel like that teaches you to make do with what is there, and to make the most of it.

Today, he is the spearhead of the possible when it comes to AI in marketing. His appetite for the new and his hunger for what is technically feasible drive the agency’s growth. He advises team and clients alike, keeping Collective Agency in step with the times instead of running after them. All the while, he soberly distinguishes between what works and what merely sounds good.

He is valued for his unshakeable temperament, his clear head and a perseverance that has seen out the longest dry spells. The unknown, they say, is dangerous. Dino Reichmuth considers it the most interesting place to work.