Brand world and website that make sustainable mobility approachable for an entire canton
Luzernmobil is the platform for sustainable mobility in the canton of Lucerne, run by the Verkehrsverbund Luzern together with the cantonal administration. Collective Agency developed the brand and the digital platform: a positioning, an illustrated brand world and a website that turns a polarised debate into something people are willing to read. Mobility here is not argued through bans or guilt, but through understanding, incentives and cultural acceptance.
Client
Luzernmobil
Year
2023 – ongoing
Services
Tracking, Attribution & Reporting System | Brand Design | Lifecycle / E-Mail Marketing | Paid Search Marketing | Brand Strategy | Website / Online Store | SEO & GEO | Paid Social Media Marketing | Crossmedia Campaigning | Videography / Photography | AI Content Creation
The graphic design pairs a precise information architecture with a deliberately soft, playful visual language. Bright colours, organic shapes and subtle animation build a digital world that feels friendly and contemporary without losing seriousness of content. The illustrations carry the brand: they give the platform character and act as a bridge between complex facts and human proximity. Their stance is consistently positive — participation instead of blame. The first illustrations were drawn entirely by hand in 2023; since 2025 they have been extended with AI-supported processes to keep the visual language scalable. Behind the surface, Meta Pixel and Microsoft Clarity track user flows so the platform keeps improving on evidence rather than assumption.
