Collective Agency stages the compass as the key visual of Zwei Wealth.

Branding, Webdesign and measurable growth for the Wealth Office through performance marketing

Zwei Wealth

Zwei Wealth

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HNWI Reached

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Ten years ago, Zwei Wealth established the Wealth Office – an institution redefining how wealth is managed through independent planning, manager selection, and performance control. Collective Agency guided the strategic rebrand: developing a confident new identity, a state-of-the-art website, and a visual language defined by high-end photography. Alongside this, we built and executed a comprehensive marketing strategy, ensuring that Zwei Wealth’s pioneering service was positioned with authority and measurable impact.

The numbers behind this project: 1.47 Cost per Click, 42.2 Cost per Lead, 800k HNWI Reached, 136k Annual Website Visitors.

Client

Zwei Wealth

Year

2024 – ongoing

Services

Growth Strategy | Tracking, Attribution & Reporting System | Paid Social Media Marketing | Paid Search Marketing | Lifecycle / E-Mail Marketing | Website / Online Store | Brand Design | Crossmedia Campaigning | Videography / Photography | AI Content Creation

Collective Agency places Zwei Wealth in the Neue Zürcher Zeitung.
Collective Agency develops an abstract visual world of floating rock formations.
Collective Agency brings Zwei Wealth into public space with out-of-home posters.
Collective Agency builds the Zwei Wealth website around three clear promises.
Collective Agency designs the lead funnel of Zwei Wealth for mobile.

Building on the sharpened positioning, we developed a growth campaign spanning a mix of on- and offline channels. The result is a system that generates leads systematically across paid social and paid search today the largest source of first contact with the company.

Building on the sharpened positioning, we developed a growth campaign spanning a mix of on- and offline channels. The result is a system that generates leads systematically across paid social and paid search today the largest source of first contact with the company.

Profile
Zwei Wealth
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Zwei Wealth

Our work began with a new brand identity — balancing trust and stability with a smart, digital edge. Key images shot by renowned German photographer Johannes Bauer set the visual tone, while our in-house creative team crafted a design system that reflects the intelligence and transparency at the core of Zwei Wealth. Beyond identity, we engineered a marketing framework that delivers results. From out-of-home and airport campaigns to curated events and advanced digital campaigns across multiple channels, we connected creative excellence with performance-driven strategy. This approach not only elevated brand awareness and perception, but also established a reliably working sales funnel — generating high-quality leads every day.

Collective Agency defines the colour palette of Zwei Wealth.
Collective Agency develops the product visual of the Wealth Office.
Collective Agency designs the Zwei Wealth application screens.
Collective Agency designs the Zwei Wealth study on Swiss franc portfolios.
Collective Agency selects ABC Walter Neue as the typeface of Zwei Wealth.