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APPLICATIONS
Social recruiting — Get more or better applications for your open positions thanks to online or social media campaigns.
01 Challenge
Find qualified, motivated personnel. The biggest challenge in the current age?
The “shortage of skilled workers” is no longer a recent phenomenon. Numerous industries complain that they barely find any staff. Recruiters are hired with effort and the usual portals are flooded with job advertisements.
02 Approach
Open up an additional, measurable channel for successful employee recruitment with social recuriting.
We identify your target group and the existing “streams” through which you attract employees. We then develop an intelligent mix of digital measures — structured into an optimized funnel. The values of your employer brand are clearly defined and winning, platform-specific content is created.
As part of our digital campaign (e.g. on Instagram, Facebook, LinkedIn, TikTok, etc.), your target group is actively addressed, regularly reminded of the values of your employer brand, directed to your website and finally confronted with an appealing offer at the right moment so that they are won over as motivated applicants.
03 How To
Social recruiting helps you get more staff that simple.
We analyze your current employee recruitment activities and their results. As part of an audit, we record your strategic goals — which are then followed by our proposed strategy.
Following the audit, we will work out a concept including an action plan for you. It shows you which activities your brand can do to face the lack of personnel and what results can be expected. Processes for ongoing management, as well as KPIs and responsibilities, are defined.
Our in-house team of award-winning designers and videographers creates high-quality advertising materials for your brand, with the aim of making them perform well as digital advertising ads.
You define the extent to which content should be created. If your company already has promising material, it can be used. If necessary, we are also happy to develop a campaign or a pool of versatile and successful ad sets from scratch.
You define the extent to which content should be created. If your company already has promising material, it can be used. If necessary, we are also happy to develop a campaign or a pool of versatile and successful ad sets from scratch.
The created ads are professionally distributed by our performance team on the platforms defined in the strategy (Facebook/Instagram/TikTok/LinkedIn/Google etc.) via the ad manager.
In doing so, you benefit from years of experience in how a campaign must be optimized in order to achieve the best results.
In doing so, you benefit from years of experience in how a campaign must be optimized in order to achieve the best results.
At monthly intervals — or more regularly if you wish — you will receive a report from us, which gives you insight into the effectiveness and performance of your digital campaigns.
The KPIs defined in the strategy (e.g. ROAS/CPM/CPC/Website Visitors, etc.) are observed particularly closely.
The enormous measurability of digital campaigns makes it possible to constantly monitor the execution of the defined strategy and — if necessary — make changes for maximum effectiveness.
The KPIs defined in the strategy (e.g. ROAS/CPM/CPC/Website Visitors, etc.) are observed particularly closely.
The enormous measurability of digital campaigns makes it possible to constantly monitor the execution of the defined strategy and — if necessary — make changes for maximum effectiveness.
001 Baseline analysis
We analyze your current digital advertising activities and their results. As part of an audit, we record your strategic, entrepreneurial goals — which are then followed by our proposed strategy.
002 Strategy preparation
Following the audit, we will work out a concept including an action plan for you. It shows you which activities your brand is using to achieve its economic goals and what results can be expected. Processes for ongoing management, as well as KPIs and responsibilities, are defined.
Content creation
Our in-house team of award-winning designers and videographers creates high-quality advertising material for your brand, with the aim that they perform well as digital advertising. You define the extent to which content should be created. If your company already has promising material, it can be used. If necessary, we are also happy to develop a campaign or a pool of versatile and successful ad sets from scratch.
004 Campaigning (Instagram, Facebook, TikTok, LinkedIn, etc.)
The created ads are professionally distributed by our performance team on the platforms defined in the strategy (Facebook/Instagram/TikTok/LinkedIn/Google etc.) via the ad manager. In doing so, you benefit from years of experience in how a campaign must be optimized in order to achieve the best results.
Reporting and optimization
At monthly intervals — or more regularly if you wish — you will receive a report from us in which we will give you insight into the effectiveness and performance of your digital campaigns. The KPI defined in the strategy (e.g. ROAS/ CP/ CPC/ Website Visitors, etc.) are monitored particularly closely. The enormous measurability of digital campaigns makes it possible to constantly monitor the execution of the defined strategy and — if necessary — make changes to achieve maximum effectiveness.
04 Case Studies
A few examples of how we've helped brands get more applications.
04 clients
Customers whose trust we can enjoy.
05 references
“Since Collective has been responsible for our digital marketing, we receive 5-10 qualified new customer inquiries a week. Since then, we have never had to deal with low capacity utilization.”
Marco Eichmann
Managing Director at Swiss Classic Car
(Competence center for classic Porsche and Mercedes cars)
“Collective is a perfect addition to our sales team. The online campaigns bring qualified leads at low prices — an essential step in our growth strategy.”
Nadezhda Hoidn
Marketing manager at ZWEI Wealth
(Innovative platform for asset management)
Our workflow is as lean as possible and as iterative as necessary.
Market analysis
Kickoff in person
Defining goals /KPI
content marketing
Online campaign
Execution
branding
social media
content marketing
Success
02 Venues
Get advice from an online marketing expert without obligation!
Valentin Thalmann
consultant
consultant
