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More Exposure and New Customers Thanks to Digital-First Branding with Paid Social

The Zurich classic car restorer wants more recognition in the Porsche and Mercedes scene so that he can continue to grow

Challenge

Close to accidentally created this address for top-level vehicle restorations. In fact, the team of mechanics, painters and plumbers was originally employed to maintain one of the largest private collections of Porsche classics. Over time, this resulted in a trade in vehicles, and SCC is now appreciated for its gigantic parts warehouse and enormous expertise. SCC came to us with the aim of further publicizing the brand.

Solution

The first step was to create a branding that was intended to evoke connotations of motorsport and 1970s advertising without appearing dusty. The Wordpress website serves both as a marketing platform and as a digital business card for SCC. To activate the brand, several cross-media campaigns were launched, which generated leads via social media, display ads and search engine advertising. As a result, the Order Books of the Fällander Service Provider were filled and the workshop team was busy.

An iconic logo ensures recognition value.
Digitally, SCC presents itself in a rustic, reduced and functional way.
In print, the brand also shines with a reduction to the bare essentials.
Cooperation with PKZ for the exclusive decoration of the PKZ Flagship Store together with SCC.

The result is high-quality yet approachable branding as well as social media ads, which generate leads with wit and intellect.

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