Lead generation for high-end classic car services through online marketing
For Swiss Classic Car, we led the creative direction of a campaign centered on discretion, craftsmanship and timeless design. Together with ECAL graduate Lester Kielstein, we developed a distinctive visual language that captures the quiet elegance of classic Mercedes and Porsche models. The imagery avoids nostalgia as a cliché and instead focuses on form, materiality and atmosphere — allowing the cars to speak for themselves.
Client
Swiss Classic Car
Year
2025
Services
Paid Social Media Advertising, Paid Search Advertising, Photography Art Direction
The visual world became the foundation for a targeted online campaign aimed at generating qualified leads for Swiss Classic Car’s services. Through carefully composed Meta ads and streamlined, conversion-focused landing pages, the campaign reached classic car owners at the right moment and with the right tone. The result was a considered balance between brand expression and performance — translating aesthetic clarity into sustained interest and measurable demand for Swiss Classic Car’s winter storage services.
