Recent Projects
A look at recent work — from tracking and data setups to lead-generating paid media systems and the campaigns that run on them.
Lean team of experienced Swiss branding specialists, based in Zurich
AI built into production where it adds value
Brand designers who understand how growth marketing actually works
Experience in branding E-commerce brands
Campaigning connecting traditional channels like OOH with digital execution
UI/UX design and development, both in-house
Experience in designing Shopify solutions
Experience across industries — from consumer brands to B2B
Custom digital brand portals, built and maintained
Collective Agency
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Traditional agencies
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How much does a branding project cost?
Branding investment depends on scope, complexity, and ambition. Lean identity projects differ significantly from comprehensive brand systems or rebrands. Following an initial conversation, we define a tailored proposal aligned with objectives and required deliverables.
Do you develop websites in-house?
Yes. We design and build websites internally, ensuring brand integrity from concept to launch. Depending on requirements, we either handle development directly or collaborate with specialised partners while retaining creative direction.
What is the typical timeframe for brand design?
Most branding projects take between six and twenty weeks. Timing varies based on scope, feedback cycles, and decision velocity, but we establish a clear roadmap at project start to ensure transparency.
What deliverables can we expect at the end of a branding project?
Typical outcomes include logo systems, typography and colour definitions, visual language, basic applications, and structured brand guidelines. Deliverables are always adapted to project context and future usage needs.
What is corporate design, and how is it different from a logo?
A logo is one element; corporate design is the system around it. It defines typography, colour, imagery, layout grids and how all of them behave across applications, so a brand stays recognisable whether it appears on a business card, an Instagram ad or an invoice. A logo without that system produces inconsistency the moment more than one person uses it.
What belongs in a corporate design manual?
At minimum: logo construction and clear space, the colour system with values for screen and print, the typographic hierarchy, image and illustration rules, and layout principles. A manual that only shows examples ages badly. One that explains the rules behind them can be applied to cases nobody anticipated.
What drives the cost of a corporate design?
Three things, in order of impact: the number of applications the system has to cover, how much strategy work precedes the design, and how many decision makers are involved. Design hours are rarely the deciding factor. A brand used on two touchpoints costs a fraction of one that has to work across packaging, retail, digital advertising and internal documents.
When is a rebrand worth it, and when is a refresh enough?
A refresh is enough when the brand is still understood correctly but looks dated or applies badly to new channels. A rebrand is warranted when the business has changed to the point that the current brand describes something you no longer are, or when name and positioning actively work against you. The second case is rare and expensive; most requests we receive turn out to be the first.
Do you work with existing brand guidelines?
Yes, and often that is the better route. If a system exists and works, extending it is cheaper and preserves the recognition already built. We audit what is there, name what is missing or breaking, and add only what the brand actually needs. Replacing a functioning identity is a decision that should be justified, not assumed.
How do branding and performance marketing work together here?
They sit in the same team, which is unusual. The people who define the visual system also produce the ads that run on it, so a campaign never has to reinterpret the brand from a PDF. In practice that shows up as faster creative turnaround and ads that still look like the brand at the fifteenth variation.