Recent Performance Marketing Projects
A look at recent work — from tracking and data setups to lead-generating paid media systems and the campaigns that run on them.
Audit
Google Ads Account Audit
A fixed-fee diagnostic of your existing account. We quantify wasted spend, validate your tracking and hand you a prioritised list of fixes, whether or not you work with us afterwards.
Request price
Account structure & campaign review
Search term & negative keyword analysis
Conversion tracking validation
Competitor & auction insights
Prioritised action plan
What does a Google Ads agency cost?
Our management fee is based on account complexity and the number of campaigns, not on a percentage of your media spend. Media budget is billed directly to you for full transparency. Packages start in the low four figures per month, and a one-off account audit is a defined fixed-fee project.
What is the minimum Google Ads budget that makes sense?
Below roughly CHF 2000 of monthly media spend, Search campaigns rarely gather enough data for reliable optimisation. Where budgets are smaller, we focus on a narrow set of high-intent keywords rather than trying to cover the whole market.
Can you take over an existing Google Ads account?
Yes, and we prefer it. Existing accounts carry conversion history and learning that is worth keeping. We start with an audit of structure, tracking and wasted spend, then restructure step by step rather than rebuilding from scratch.
What is the difference between Google Ads and SEA?
SEA, search engine advertising, is the discipline. Google Ads is the platform that dominates it in Switzerland, and until 2018 it was called Google AdWords, which is why many people still look for an AdWords agency today. In practice the terms are used interchangeably, though SEA also covers Microsoft Advertising on Bing, which can be worth adding for some B2B audiences.
Is Google Ads worth it for Swiss SMEs?
It works best where demand already exists and margins carry the click price. Swiss click prices are high by European standards, so the decisive factor is rarely budget size but conversion rate and customer value. We assess both before recommending a spend level.
How quickly do Google Ads deliver results?
Search campaigns can produce traffic on day one, but reliable optimisation needs conversion volume. Across our mandates the average time to the first measurable performance lift is 14 days, with a structured review after six to eight weeks.
What does a click cost in Switzerland?
It varies enormously by industry. Competitive service categories regularly exceed CHF 15 per click, while niche B2B terms can stay below CHF 2. We model the realistic range for your keywords before launch, so the budget decision rests on numbers rather than hope.
Do you also manage Shopping and Performance Max?
Yes. Shopping and Performance Max are standard parts of our work, including feed optimisation, asset groups, audience signals and the exclusions that keep automation from spending on the wrong traffic.
How do you prevent wasted ad spend?
Through continuous search term mining and a maintained negative keyword list, disciplined match types, and conversion tracking that reports real business outcomes. Most waste we find in new accounts comes from broad match without negatives and from conversions that were never validated.
Do we keep ownership of the Google Ads account?
Yes. The account stays in your ownership and under your billing at all times. We work with access rights, so if the collaboration ends, your account, its history and its data remain with you.