Recent Projects
A look at recent work — from tracking and data setups to lead-generating paid media systems and the campaigns that run on them.
Creative direction and marketing technology in one team
Flexible contracts, cancellable on four weeks' notice
Performance-based pricing
Team of local experts, familiar with language, culture and market
Transparent pricing (fixed monthly fee or defined project budget)
Competitor research, omni-channel execution and reporting
Collective Agency
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Traditional agencies
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How much does performance marketing cost?
Costs depend on scope, channels, creative requirements, and media budget. We typically work with a monthly retainer aligned to complexity, while media spend is billed directly to the client for full transparency. Our packages start in the low four figures, ranging up to low five figure packages per month.
Can we keep asset creation in-house?
Yes. Many clients retain creative production internally while we focus on strategy, campaign management, and optimisation. We can also provide creative direction and performance feedback to strengthen in-house outputs.
Do you offer agency partnerships?
We regularly collaborate with branding, creative, and media agencies as a performance partner. Engagement models range from white-label execution to fully transparent joint client relationships.
Which platforms do you typically manage?
Our core stack includes Meta, Google, YouTube, TikTok, and LinkedIn, complemented by emerging or niche platforms where strategically relevant. Channel selection is always driven by audience behaviour and business objectives.
How long until performance marketing shows results?
First signals usually appear within two weeks; our average time-to-value across mandates is 14 days. Reliable optimisation decisions need enough conversion volume, so we plan the first structured review after six to eight weeks.
What is the minimum media budget you work with?
Below roughly CHF 5,000 of monthly media spend, most channels cannot gather enough data for meaningful optimisation. Where budgets are smaller, we focus on fewer channels and stronger creative instead of spreading spend thin.
Can you take over an existing Google Ads or Meta account?
Yes, and we prefer it. Existing accounts carry conversion history and learning that is worth keeping. We start with an audit of structure, tracking and wasted spend, then restructure step by step rather than rebuilding from scratch.
How do you measure success with long B2B sales cycles?
We define intermediate signals that correlate with revenue, such as qualified lead, opportunity and pipeline value, and feed CRM data back into the ad platforms. Optimisation then targets business outcomes, not just form submissions.
What is the difference between performance marketing and traditional advertising?
Traditional advertising buys reach and measures it indirectly. Performance marketing ties every franc to a measurable action, allows continuous testing and reallocates budget while the campaign runs. Both complement each other: brand creates the demand that performance captures.
Do you also work with companies outside Zurich?
Yes. We work with clients across Switzerland, including Zurich, Lucerne, Bern, Basel, Zug and St. Gallen, as well as internationally. Collaboration runs remotely, with on-site workshops where they make a difference.