Recent Performance Marketing Projects
A look at recent work — from tracking and data setups to lead-generating paid media systems and the campaigns that run on them.
Audit
Social Media Ads Audit
A fixed-fee review of your existing Meta, LinkedIn or TikTok accounts. We quantify wasted spend, check whether tracking is intact and analyse which creatives actually carried performance, then hand you a prioritised list of fixes.
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Account & campaign structure review
Creative performance analysis
Conversions API & tracking check
Audience overlap & fatigue check
Prioritised action plan
What does a social media agency cost?
Our management fee is based on the number of channels, campaign complexity and how much ad creative you need each month. Media budget is billed directly to you, never marked up. Ongoing paid social mandates typically start in the low four figures per month, and a one-off account audit is a defined fixed-fee project.
What does advertising on Instagram cost?
You pay per result, not per post. In Switzerland the cost per thousand impressions on Meta typically sits between CHF 8 and CHF 25 depending on audience, format and season. As a floor, below roughly CHF 1500 of monthly media spend campaigns rarely collect enough conversions to leave the learning phase. What decides your actual cost per lead or sale is the creative and the offer rather than the platform, which is why two accounts with the same budget can differ by a factor of three.
Do you also manage our organic channels and community?
No. We run paid campaigns and produce the ad creative for them. Editorial planning, organic posting and community management are not part of our offer, and we would rather say so than do them badly. If you need both, we work alongside your in-house team or your content agency — the paid side does not depend on who posts organically.
How do you run Instagram ads properly?
Not by boosting posts. A campaign needs a clear objective, a tracked conversion, several creative angles tested against each other and enough budget per ad set to leave the learning phase. Boosted posts optimise for engagement, which rarely correlates with revenue.
Are LinkedIn Ads worth it for Swiss B2B?
Where the deal value carries the click price, yes. LinkedIn costs several times more per click than Meta, but it reaches decision makers by job title, function, industry and company size. For considered B2B offers with a deal value in the thousands it is usually the most efficient paid channel despite the higher cost per click.
Meta or LinkedIn — which platform fits us?
Meta wins on reach and cost per result and suits consumer brands as well as broad B2B awareness. LinkedIn wins on precision and suits high-value B2B with long sales cycles. Many of our mandates run both: LinkedIn for lead capture among decision makers, Meta for reach and retargeting at a fraction of the cost. We work both sides — as an Instagram ads agency and Facebook ads agency on Meta, and as a LinkedIn ads agency for B2B.
Can you take over our existing ad accounts?
Yes, and we prefer it. Existing Meta, LinkedIn and TikTok accounts carry audience data and conversion history that is worth keeping. We start with an audit of structure, tracking and creative performance, then restructure step by step instead of resetting everything at once.
Do you produce the ad creative yourselves?
Yes. Art direction, static creative, motion design and short-form video are produced in-house by the same team that manages the campaigns. That is the main reason our campaigns keep performing: a fatigued creative can be replaced within days instead of waiting weeks on an external production.
How many creatives does a campaign need?
More than most brands expect. We typically start with six to ten creative angles per campaign and refresh a batch every month. Creative fatigue, not targeting, is the most common reason a well-performing social media campaign starts declining after a few weeks.
Do our ad accounts stay in our ownership?
Yes. Meta Business Manager, LinkedIn Campaign Manager and TikTok Ads Manager stay in your ownership and under your billing. We work through access rights, so accounts, pixels, audiences and campaign history remain with you if we ever stop working together.