Recent Performance Marketing Projects
A look at recent work — from tracking and data setups to lead-generating paid media systems and the campaigns that run on them.
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Competitor identification
Citation measurement across ChatGPT, Gemini and Google AI
Technical check: crawler access, rendering, schema and llms.txt
Relevant, citable sources identified
Prioritised recommendation catalogue
Foundation
GEO Strategy & Technical Setup
Made machine-readable so AI systems ingest you cleanly.
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High-intent prompt definition
AI-crawler access and server-side rendering fixes
Structured data (schema), llms.txt and freshness signals
Existing pages optimised with FAQ and answer-ready copy
GEO content strategy to win relevant prompts
Engine
Management, Monitoring & Content
Continuous content optimised for prompts and citability.
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Article architecture set-up
FAQ and quick-answer blocks written to be quoted by AI
Comparison pages and listicles where AI sources answers
Freshness cycles that keep cited pages current
Ongoing, prompt-aligned articles for winnable prompts
Can I run ChatGPT ads in Switzerland?
Not today. As of August 2026 ChatGPT advertising is bookable in nine markets — the USA, Canada, Australia, New Zealand, the United Kingdom, Japan, South Korea, Brazil and Mexico. Switzerland is not among them and OpenAI has announced no date.
When will ChatGPT ads launch in Switzerland?
There is no confirmed date. OpenAI opens markets one at a time rather than as a bloc and is currently building advertising teams for France, Germany and Ireland. Switzerland sits outside the EU, which removes some regulatory obstacles but also removes the pressure to solve them for one small market. Treat any date you read as speculation, including ours.
What do ChatGPT ads cost?
In the live markets the Ads Manager runs on CPC and CPM bidding with no minimum spend. Swiss pricing does not exist, because the market is not open. Anyone quoting you a Swiss cost per click today is guessing.
Why can EU companies not buy ChatGPT ads?
Because of consent, not capacity. OpenAI stated in June 2026 that personalised advertising in Europe will rely on explicit user consent rather than legitimate interest, which means every EU user must be asked individually whether their chat history may be used for targeting. ChatGPT may additionally be designated a very large online platform under the Digital Services Act, which brings further obligations.
Does Switzerland follow the EU on this?
Not automatically. Switzerland is bound by neither the GDPR nor the Digital Services Act and has its own data protection act. The United Kingdom, also outside the EU, was opened in June 2026 before any EU market. That makes an earlier Swiss launch plausible — but it is an assessment, not a forecast.
Who actually sees ads inside ChatGPT?
Only users on the Free and Go tiers. Plus, Pro, Business and Enterprise accounts remain ad-free. That matters for reach planning: the more your audience skews toward paying subscribers, the smaller the addressable pool.
Is this the same as being mentioned in ChatGPT answers?
No, and the difference matters. Being cited in an answer is organic visibility, earned through content, structured data and entity consistency — that is generative engine optimisation, and it works in Switzerland today. Advertising is a paid placement next to the answer, and it is not available here.
What is ChatGPT Shopping?
A product surface inside ChatGPT where items can appear directly in a conversation. It is a separate mechanism from advertising and depends heavily on clean product data. For retailers it is often the more relevant near-term question than ads.
What should we do before the market opens?
Three things, in this order: measure where you appear in AI answers today, fix what stops you being cited, and get product data and measurement into a state where a campaign could start immediately. All three pay off on their own, even if ChatGPT ads never reach Switzerland.
Can you run ChatGPT ads for us in another market?
If you have an entity in a live market, that is a real option and we are glad to look at it. What we will not do is sell you a Swiss ChatGPT ads mandate for a product that cannot be bought here.